How to balance a paid, earned and owned media strategy
We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.
2 years ago
We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.
2 years ago
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
4 years ago
Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.
5 years ago
In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.
5 years ago
Ultra-personalised and super effective – why aren’t more finance brands using streaming services like Spotify as part of their marketing mix?
6 years ago
Christmas, a time for family, food and…ads. Not just a box tick, there’s a lot finance brands can learn from these standout Christmas campaigns.
6 years ago
Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?
7 years ago
Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.
7 years ago
We asked the Content Marketing Institute’s Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.
7 years ago
The mourners may have been gathering at the bedside for several years, but TV advertising is not dead – it’s just going to become more audience friendly.
8 years ago
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
8 years ago
Not sure how to get the most out of your sponsored content? LinkedIn’s Sarah demystifies the process of getting the most out of your next campaign.
8 years ago
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