Content marketing is a rapidly evolving area and I think what’s leading the pack right now is short-form episodic documentaries – I’m calling these minimentaries.
Why are brands using this format? Because it’s a safe way to tell real human stories using video as the hero and pushing back to loads of supporting editorial content to further engage the audience.
Rather than expand on minimentaries here, take a look at some case studies and live examples from these brands. Hopefully they give you some food for thought as to the minimentary series you’ll be soon making!
Better get in quick though – the bandwagon’s starting to fill up.
IBM Made With IBM
Kelloggs Nutri-Grain Presents Unstoppable
Gatorade Ben’s Story
BMW Life X
Mini Clubman
Prudential Bring Your Challenge (This is an hour long video case study but it’s an hour very well spent!)
Canon Tales By Light
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Related Article: The Power of Short-Form Video In Branded Content
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