Follow me on LinkedInFollow me on TwitterFollow me on FacebookFollow me on Facebook
Categories

GE Money

Video

8 years ago

8 years ago

Share

Art of Money is an online magazine made possible by GE Money. It is a personal finance blog with personality, editorially and pictorially driven.

We worked with GE and their wider agency network to arrive at the content approach, firstly looking at the attributes of the personal loans and credit cards products this was to support. From there, we developed target market personas so we could create an editorial house style that fitted with our audience demographic.

Our talented writers and editors then explored popular lifestyle topics and brought them to life through colourful editorial and rich pictorial.

Art of Money is a factual entertainment series designed to inform and inspire our audience.

Subscribe now for content marketing insights and trends straight to your inbox.

Related Articles

The power of good design for finance brands

The importance of a strong brand identity cannot be overstated in today’s competitive economy, where consumers are saturated with innumerable options. According to research, the vast majority of consumers – 80% to be exact -…

Article

From the publisher

8 months ago

Content Marketing
The power of good design for finance brands

Subscribe

News and analysis for Financial Marketers

Visit The Dubs agency

The publisher of the Financial Marketer

thedubs.com

The financialmarketer is the publishing arm for the dubs

The Dubs is the content marketing agency for the finance sector globally.