GE Money

Barbie’s marketing has had a makeover, and surprisingly, there’s lots financial marketers can learn from the movie’s blockbuster marketing campaign.

We explore the power of video marketing for financial marketers looking to generate solid leads. SEO tips included.

Not just the realm of B2C brands, the rise of asset manager influencers is being welcomed by institutional audiences.

Embrace the art of data-driven storytelling to captivate your audience, establish credibility, and elevate your finance brand’s content marketing efforts.

The importance of a strong brand identity cannot be overstated in today’s competitive economy, where consumers are saturated with innumerable options. According to research, the vast majority of consumers – 80% to be exact -…

Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.