Digital Strategy

COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?

Choosing a home loan is an emotional experience for consumers, so how can finance brands capture highly coveted customer relationships through their home loan content marketing?

The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.

The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.

With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.

With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers

Open banking may alter the financial sector as we know it, removing data barriers and connecting financial institutions. So, what do finance brands need to know?

A next best action marketing strategy is data-driven and customer-centric, empowering finance brands to provide the solution customers want when they want it.

With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?

New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.

With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.

Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.