The financial marketer’s guide to onboarding
To create a truly successful onboarding process, your finance brand must support it with a strategic digital content strategy. Here we explain exactly how you can do just that.
July 21, 2022
Digital Strategy
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Top banking trends and challenges for 2022
New research from BAI has revealed the top banking trends and challenges for banks in 2022. Here we break down what you need to know to improve your financial marketing strategy.
July 12, 2022
Singapore Asset Managers: What they’re doing right
With Southeast Asia becoming the fastest-growing digital economy in the Asia-Pacific, it pays for Singapore asset managers to use social media. Here we explain what the top 3 are doing right.
July 6, 2022
Why tech is essential to personalisation
Personalisation is a must-have for finance brands but to create a great tailored experience you must employ the right technology. Here we explain everything you need to know.
June 30, 2022
What makes a good finance webinar
Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.
June 29, 2022
Digital transformation and finance brands
While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?
June 23, 2022
AI Technology: Revolutionising financial marketing
While artificial intelligence may seem like something from a sci-fi movie, in reality, it’s the here and now. Here we break down how AI technology can transform your financial marketing strategy.
June 17, 2022
Nailing visual branding for finance brands
Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.
June 15, 2022
Digital experience: Where asset managers are falling behind
According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.
June 8, 2022
Lessons from the Ukraine War
Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.
June 2, 2022
How super fund content can get Gen Z on board
With Gen Z and Millennials set to be customers for the next four to five decades, it pays for super funds to stay on top of their demands. Here’s why you should get on board…
June 1, 2022
Financial services need to offer personalisation
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
May 20, 2022
PDF Report
Are global asset managers hitting the mark?
An old adage in business is that to keep a customer or client happy you need to give them what they want.
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