Digital Strategy

Take inspiration from the global brands producing asset management content that’s useful and memorable.

Maintaining multiple social media platforms can be difficult but don’t let a lack of resources or budget result in your finance brand having an inactive social account.

Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.

A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.

The Dubs senior paid social media specialist Tara Cimino shares eight key steps for developing a best-practice always-on social media strategy.

As the content marketing agency for the financial sector, The Dubs managing director Josh Frith explains what finance content marketing is and why it works.

Encourage employees to tell your finance brand’s story in a controlled way with one of these leading employee advocacy platforms.

In the wake of the COVID-19 pandemic, The Dubs founder Josh Frith talks about new ways for asset and wealth managers to reach investor audiences beyond traditional face-to-face events.

Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.

Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.

While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health – financial wellness.

The latest social media benchmark from The Dubs reveals Australian asset managers are missing a sizeable opportunity on social and should follow the lead of their global counterparts.