8 years ago
March 29, 2018
The sheer size of the reddit audience is not to be underestimated, nor is the value of this audience to finance brands. The numbers in the infographic above speak for themselves!
If 2025 was the year video became important, 2026 will be the year it becomes non-negotiable for financial marketers. LinkedIn data shows video uploads on the platform increased by 45 percent year on year, with…
January 9, 2026
Financial storytelling is the art of using data, narrative, visualisation and context to make financial results, forecasts and strategy understandable and compelling. In a world awash with data, many organisations are exploring how artificial intelligence…
October 24, 2025
Generative Engine Optimisation (GEO) is the process of shaping content so AI search engines can easily understand, trust, and cite it in responses. To rank in generative search, structure your content with direct answers, query-based…
October 21, 2025
Neuro branding uses neuroscience and behavioural science to shape how customers feel about financial brands, not just what they think. For financial marketers in banking, fintech, insurance or wealth management, this means using insights from…
October 13, 2025
For more than a decade, hashtags were the currency of Instagram reach. Slap on 10-15 tags and your post could land on new feeds, rack up likes, and even go viral. But in 2025, the…
September 23, 2025
Trust is hard to earn in finance. Words like “invest” or “retirement” can feel cold. People crave real voices. That’s why influencers, especially “finfluencers” matter now. What finfluencers bring Finfluencers share advice, they simplify complicated…
September 2, 2025
